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Tijuana, the five-hour plan…

By Derrik Chinn

Derrik Chinn ponders:

Five hours. That’s all the time Jennifer had to work a Tijuana tour into her SoCal getaway. She emailed seeking advice on a game plan for a quick but as comprehensive as possible of an itinerary that she could do solo. Which got us thinking, if we had less than half a day to roam around on our own and had never been to Tijuana before, what would we do? Well, here it is. The only element we apparently forgot was some sort of Javier ‘Plascenciance’, which Jennifer duly took care of on her own.

Cross the border and hop in a cab to Centro Cultural Tijuana (Cecut), the city’s main art museum. It’s literally less than a mile away, so the fare should be no more than $3 (always negotiate the price before you get in by just asking how much they’d charge to such-and-such place; if it’s too expensive jut walk over to another cab; the price includes their tip, too). There’s a new Benjamin Serrano exhibit opening tomorrow in the newer wing, which looks a giant orange cube and is actually called, appropriately, The Cube (El Cubo). Serrano was a very influential Tijuana artist in the ’70s and ’80s, and El Cubo is the museum’s beautiful 2008, $9 million annex.

Once you’re done at the museum, walk through the giant roundabout, past the McDonald’s and down to the next block to the next traffic light at Sanchez Taboada, where you’ll find a huge yellow building on the right. It’s impossible to miss because it fills the entire block. That’s Mercado Hidalgo, Tijuana’s most iconic open-air market that’s been around since the 1950s (in its current location since the ’80s). Inside you’ll find crazy amounts of produce, spices, candy, local cheeses, random Mexican housewares and toys, piñatas galore and plenty of places to get lunch. My fave is El Rincon del Oso (The Bear’s Corner), which is in a corner by the cheese store. Amazing Mexican food. Real Mexican food. Handmade tortillas and everything. Order the birria (spiced goat meat); it’s their specialty. Be sure to check out the little chapel in the middle of the parking lot, upstairs in the watchtower. The Our Lady of Guadalupe statue is pretty over the top.

From there, I’d head downtown for a quick walking tour. Grab a cab from the market to Avenida Revolucion and 10th or 11th streets. Again, it should be $3 or $4 at the most.

Walk down Revolucion toward the giant arch at the end of the street, about eight or nine blocks. At the arch, make a left, walk through the plaza (where, on a Saturday during the day, there’ll probably be some kind of free show going down on the stage) and then across the street at the corner to head back up on Avenida Constitucion, just a block west of Revolucion. Revolucion has always been Tijuana’s most infamous tourist trap; more recently it’s had to rethink itself after the tourists stopped coming and as a result has gotten much more interesting. Constitucion on the other hand offers much more of an accurate glimpse at the Tijuana that locals live on a daily basis. If you feel like it, and time permits, walk all the way up Constitucion to the giant Mexican flag that’s impossible to miss (it’s the size of a football field, literally). Walk back down Constitucion, take a right on Sixth Street and walk two blocks to Madero. If you’re wanting a quick drink before you head back, check out Dandy del Sur, Zebra Bar or Mezcalera on Sixth between Revolucion and Madero. Dandy is open all day. The other two open around 5.

If you’re adventurous and open-minded, the sort of person who thinks of herself as more of a traveler than a tourist, you’ll have an amazing day. Tijuana is astounding, there’s no place like it anywhere, and it’s really a shame that everyone is as terrified of it as they are. Hype and ignorance are to blame. If you have any interest in coming to see it for yourself, even if it were less than 50/50, I highly recommend going for it. Just be smart and respectful.  Best,  Derrik


The arch on Ave. Revolucion

Jennifer Reacts:

Hi Derrik,
Just wanted to thank you for all the recommendations and information. It made the trip totally doable in the short time I had to plan and execute it. It was completely last minute, but everything worked out just fine.  The Serrano exhibit is wonderful, totally worth it. After the art, I found and ran through the market with no problems then took a cab to Erizo fish market for some of the best ceviche I’ve ever had (scallop/mango–it was perfect). The grilled octopus taco was also fabulous, as was the frozen margarita. The restaurant called a cab (cost was double the price, but I was pressed for time) and took me to the Arch. I did a quick run down Revolucion, turned at some point, saw an old church, then came back up Constitucion. I got to the line for the border around 3 and was back at my hotel by 5, just in time for my 6pm train to LA. It was a super quick trip, but worth the effort.
Thanks again, cheers, safe travels and all the best,


Derrik Chinn- From unassuming reporter to freedom-loving Turista Libre (free tourist), Derrik Chinn’s reputation as underground concierge to the traveler has grown. Chinn, who has been spidering about in Tijuana with groups of tourists looking for a different kind of Mexico experience, is now sharing some of his insights and perspectives on  You can visit him on Facebook. is a comprehensive online source of first-hand travel information for the Baja California Peninsula, supported by a full-service tour operator staffed by Baja locals (our “Baja Travel Savants”). We offer Baja travelers expert advice about localrestaurants,hotels and vacation rentals, as well as guides, maps and articles about events, sports and activities. We provide bilingual customer support, information and sales seven days a week, 365 days a year.  For more information, please call toll-free (US/CAN) 855-BAJA-411 or email us at

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