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The Only Pulqueria in Town: Zenzontle Bar in Tijuana

The Only Pulqueria in Town: Zenzontle Bar in Tijuana

by Jorge Guevara and Daniel Aguilar. Reprinted with permission of San Diego Red.

Zenzontle Bar in Tijuana

Before I tell you about this magical hideaway in Tijuana, let me ask you a question: Have you ever had pulque? Or better yet, do you even know what pulque is? Pulque is an alcoholic beverage with a thick consistency that has been brewed since pre-Hispanic times. Pulque, like tequila, comes from agave and maguey, but it does not look like any other beverage you have ever tasted before.

Zenzontle Bar in Tijuana

I had some doubts when I first heard of Zenzontle because in my experience pulque is something very characteristic of southern Mexico. There is nothing like it in the north, which is why I was really surprised when I visited Plaza Fiesta with the intention of enjoying a local home brew festival and found this pulqueria. A few years ago I was lucky enough to live in Mexico City, and I would often spend my afternoons in pulquerias. So I couldn’t pass up the opportunity to drink pulque again without having to travel.

Now normally when someone imagines a pulqueria, the first thing that comes to mind is a scene from a Mexican film made in the 1920s: a wooden cantina with a mariachi band playing in a room lit by gas lamps. Zenzontle Bar reinvents this concept completely. It evinces the essence of an authentically Mexican pulqueria, while also showcasing a contemporary sensibility that encompasses the decor, the drinks, and the music. According to one of the owners of Zenzontle, Gerardo Valenzuela, his version of the traditional drink is more commercial, at least in the sense that it’s enjoyable for those with inexperienced pulque palates.

Zenzontle Bar in Tijuana

Another characteristic of the pulque they sell at Zenzontle is that it’s “cured,” meaning it’s pulque with fruits (or vegetables in some cases) added to create specific flavors. The process of making pulque is a craft, which is why it is highly recommended that you exhibit an adventurous spirit and try something you will not be able to find anywhere else in Baja.

Zenzontle Bar is located at Plaza Fiesta in the Zona Rio area of Tijuana. It’s only a five minute drive from the border, so you owe it to yourselves to try this excellent authentic Mexican beverage. Odds are, you won’t regret it.

Zenzontle Bar in Tijuana is designed as the first portal in Spanish that provides information, entertainment and news in San Diego and the Tijuana/Baja California region. Our main objective is that you find all the information that you need in San Diego Red and we become your preferred portal. We are committed to working tirelessly to meet your expectations and deliver the best website in Spanish. Contact or call (858) 454-511. is a comprehensive online source of first-hand travel information for the Baja California Peninsula. We offer Baja travelers expert advice about local restaurants, hotels, vacation rentals and activities, as well as guides, maps, complete event calendars and great stories about incredible travel destinations, from Tijuana to Cabo San Lucas. We also provide free personal travel consulting, planning and booking services in Los Cabos, Todos Santos and La Paz, with prices that match or are below best advertised price. For more information, please call toll-free (US/CAN) 855-BAJA-411 or email us at


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  1. Real Tijuana says:

    Why are these pulques shown in caballitos (tequila glasses) instead of jícaras (pulque cups)?

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