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Tijuana Innovadora 2012

The first edition of Tijuana Innovadora in 2010 was a huge success. Personalities such as Al Gore, Larry King and Biz Stone (Twitter co-founder) and many more attended the first meeting. The goal of the event is to show local and international audiences the innovative ideas in fields such as science, art, culture and education that are developed in Tijuana.

This year the conference is organized into three themes, Creativity, Industrial and Humanities. Every day there will be keynote addresses, panel discussions, workshops, gala dinners and special events. The speakers will be leading innovators in their field from the United States and Latin America. All Tijuana Innovadora presentations will be available in English and Spanish, through simultaneous translation. Most of the activities are held at the conference venue, the Centro Cultural Tijuana (Cecut).

A variety of cultural events also are part of the conference, including musical and theater performances, art exhibits and film screenings. There is an admission charge for the keynote addresses, panel discussions and special events. The organizers, working to keep rates as low as possible, will soon announce these prices. The workshops are free.

The special events include an “Iron Chef”-style culinary battle, an international fashion show and a bicycle tour. The Iron Chef will take place October 13th at 9:00 am at the Grand Hotel Tijuana.

Keynote addresses and panel discussions – In 65 keynote addresses and 41 panel discussions, innovators from the U.S., Latin America and Europe will share the latest in their field. All sessions will be simultaneously translated to English and Spanish. (Prices range from $15 to $35 for each theme.)
Expo Pavilion – In 42 colorful exhibits, Tijuana’s high-tech firms and a variety of other companies and organizations present their products and services. (Admission free.)
Workshops – Experts will lead 71 workshops in popular fields, including business development, fashion design, education, building a car, movie special effects, wine tasting, among others. (Admission free.)
Alternate Events
Culinary Battle: Oct. 13, 9 a.m. to 2 p.m., at Tijuana Grand Hotel.
Four teams will compete in an Iron Chef-style “batalla.” Each team will have a leading San Diego and Tijuana chef. Hosts: Marcela Valladolid and Sam Zien (Sam the Cooking Guy). (Admission $35.)
InnovaModa Fashion Show: Oct. 14, 7 p.m., at Centro Cultural Tijuana (Cecut) plaza.
International designer Louis Verdad will headline a show that will highlight creations from established designer Ximena Valero and emerging Tijuana designers Daniel Villa and Emedel Garcia. (Admision $35.)
Pedaling toward Greatness Bike Ride: Oct. 16, 6 p.m., starting and ending at Tijuana City Hall
Legendary Mexican riding champion Raúl Alcalá will start this 12-mile tour around the city to highlight the benefits of bicycle riding. (Free.)
Pa’ Bailar Public Dance: Oct. 21, Cecut plaza. Thousands of people will participate in this public dance across Tijuana that as part of closing festivities. The dance was choreographed by the Tijuana-based company Danza Lux Boreal to the song “La ciudad despierta” (The City Awakens), written by group La Ballena de Jonás. (Admission free.)

Music and art: The Centro Cultural Tijuana is celebrating its 30th anniversary. The center will offer its own line-up of concerts and art exhibits during the conference. (See Cecut for admission prices.) In addition, there will be dozens of alternate cultural events during the conference.
Closing celebration: Oct. 21, in front of the Centro Cultural. The outdoor festivities include performances by Tijuana’s youth orchestras, the public dance Pa’ Bailar led by the Lux Boreal Dance Company, and capping the night, a concert by the popular electronic group Nortec. (Admission free.)

San Diego: Shuttle buses will provide round-trip transportation from downtown San Diego to the conference venue twice a day for $15. The buses will depart the Santa Fe train station at 8 a.m. and 1 p.m., and return at 2 p.m. and 8 p.m. Reservations encouraged through

Epic event to feature Baja’s Culinary Art
Tijuana is experiencing a renaissance, particularly in arts and culture. You can taste this rebirth in the great restaurants of the city. Creative chefs have developed a regional cuisine called Baja Med that uses fresh ingredients from both sides of the border for dishes that fuse Mediterranean, Mexican and Asian flavors. This approach extends to their restaurants, many that have innovative designs and construction.
Culinary art is a centerpiece of an international conference Oct. 11 to 21 called Tijuana Innovadora. The conference, to be held at the Centro Cultural Tijuana, celebrates innovation in a variety of hot fields. Nearly 700,000 people attended its inaugural edition in 2010.
The conference brings together the biggest names in Baja California cuisine as well as world renowned gastronomy experts:
Saturday, Oct. 13, 8 a.m. to 8 p.m.
Culinary Battle: 9 a.m. to 2 p.m., at the Tijuana Grand Hotel. Two teams with four chefs each will compete in an “Iron Chef’-style battle. Each team will have chefs from leading San Diego and Tijuana restaurants. From San Diego:e Drew Deckman (Deckman’s), Martín González (Toast Enoteca), Paul McCabe (Las Delicias) and Chad White (Counterpoint); and from Tijuana: Roberto Alcocer (Asao), Miguel Ángel Guerrero (La Querencia), Diego Hernández (Corazón de Tierra) and Javier Plascencia (Misión 19).
Hosts: Marcela Valladolid and Sam Zien (Sam the Cooking Guy). Judges: Gloria López, Rodolfo Gerschman, Pascual Ibañez, Bill Esparza, Ricardo Bonilla, Martín San Román, Javier González and Andrés Madrigal.
Master classes: 3 p.m. to 7 p.m., Tijuana Grand Hotel. Confirmed instructors are:
Stephanie Armenta (Casa de Luz, San Diego), on cooking organic and vegetarian food;
Ofelia Toledo Pineda (Yu Ne Nisa, Oaxaca), regarded as the best chef in Oaxaca;
Jeff Josenhans (U.S Grant), sommelier/mixologist, on the art of mixology.
Culinary Expo: starting at 8 a.m., Tijuana Grand Hotel
A variety of culinary providers will present their products from Baja California. These include craft beers, fine wines, marinades and artisan cheese.
Sunday, Oct. 14
Panel: “Our gastronomic history: An intangible legacy,” 3 p.m., at Centro Cultural Tijuana (Cecut). With Gloria López (championed Mexican food being added to UNESCO’s “List of the Intangible Cultural Heritage” ); Mexico’s Secretary of Tourism Gloria Guevara and Rodolfo Gerschman (Mexican gastronomy expert).
Contact: Aida Garcia, Media Relations, (619) 850-1384


Apple has approved an ‘app’ for TIjuana Innovadora. It can be downloaded for free by users of Apple’s mobile devices and it’s available in English and Spanish. It was developed by a leading software company in Tijuana, ArkusNexus, with clients on both sides of the border, a conference partner.


The official date for this event has been announced. Tijuana Innovadora will take place October 11th through October 21st, 2012. However, events’ dates and schedules are subject to sudden change and cancellation. Please confirm with the event organizer before booking your trip.

For help with your travel planning please do not hesitate to call, toll free (US/CAN) 855-BAJA (2252)-411 or email to reach one of our expert travel agents.
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