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Mariachi & Folklorico Festival in Rosarito: Heritage of Humanity

by Carla White

The 3rd Annual Mariachi & Folklorico spectacular, to be held October 3-7 at the Rosarito Beach Hotel, will feature the best of Mariachi music and dance groups from Mexico and the U.S.  In addition to offering the chance to hear great mariachi music, the thousands expected to attend from both Mexican and the U.S. will know that their ticket purchases will go toward helping build Rosarito’s first Boys & Girls Club.

Two years ago, I had the opportunity to attend this amazing event and it made me realize that Mariachi is so much more than what I thought it to be.  The range of Mariachi is vast – from a single Mariachi Diva to an orchestra that can have many musicians.  And the sound can vary from a country-campestre style to energetic ranchero to an elegant loneliness that seems to penetrate the very soul.

It is clear that Mariachi, which has been at the musical heart of Mexico for decades – beginning as a regional folk style called ‘Son Jaliscience’ in central Mexico, and played by musicians dressed in peasant garb, using stringed instruments – has attained not only national but international significance.  This was demonstrated recently when the United Nations Educational, Scientific and Cultural Organization (UNESCO) granted Mexican Mariachi the title of Intangible Cultural Heritage of Humanity in a ceremony during the XIX International Mariachi Encounter held in Guadalajara, west of Mexico.

In a short service at Guadalajara’s main public plaza, eight musician children between the ages of five and ten garbed in full Mariachi attire received the award as a symbol of the future generations keeping alive this tradition, explained the Director of the National Council of Art and Culture of Mexico, Consuelo Sáizar.

Mariachi Festival in Rosarito


The festival at the Rosarito Beach Hotel will feature both Mariachi and folkloric ballet competitions each day, and features presentation and educational components throughout the event period.  The activities reach a crescendo on the evening of October 6, with the Noche de Extravaganza concert.  The overall scope, color and atmosphere of this festival has become second only to that of the famous event held in Guadalajara each year.  Having attended this festival and experiencing the energy and pulse of Baja’s mariachi performances, it is hard for me to imagine and more exciting event, even in Guadalajara.

But perhaps the hallmark of this festival is the cause it supports:  the establishment of Rosarito’s Boys & Girls Club, only the third such to be created in northern Mexico (Tijuana and Nogales).  Modeled upon the Boys & Girls Clubs of America, this organization strives to support the personal, cultural and educational growth of children in need, giving them positive experiences that will shape their lives, and the communities they live in, forever.

For more information about the festival, contact Rosy Torres (044-661-850-1773).

Need help planning your trip to Rosarito Beach and the Mariachi Festival?  Call us! is a comprehensive online source of first-hand travel information for the Baja California Peninsula, supported by a full-service tour operator staffed by Baja locals (our “Baja Travel Savants”). We offer Baja travelers expert advice about localrestaurants,hotels and vacation rentals, as well as guides, maps and articles about events, sports and activities. We provide bilingual customer support, information and sales seven days a week, 365 days a year.  For more information, please call toll-free (US/CAN) 855-BAJA-411 or email us at


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