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Tijuana Spearheads Change in Mexico? A Success Story in Progress.

Tijuana spearheads change in Mexico? This city’s success in changing its focus and reputation has made some noise beyond the city’s borders

By Brenda Colón Navar. Reprinted with permission of SanDiego Red


Tijuana change development

Tijuana spearheads the change

Tijuana is no longer seen as a violent city, a reputation for which it was known a few years ago;  the growth of new industries and the birth of new restaurants (reflecting the region’s culinary revolution) have spoken well of the city.  That is now reflected in its purchasing power and the new energy that is thriving here.

The opening of cultural centers and the promotion of the arts and festivals, which can be enjoyed by its residents and visitors alike, have been also big part of this big change in the city.


*Courtesy of Tijuanarte, northern Mexico's largest festival of culture and arts.


The short distance between the U.S. and Tijuana has also been an important factor in the technological development.  Today, a phenomenon called ‘Start-Ups’ is being organized — events where young men and women present interesting projects to businesses from both sides of the border, hoping to attract the attention of an investor for financing.

Now, what could hold Mexico back? Economic and political experts agree that it will all depend on how the new government under the leadership of President Enrique Peña Nieto will respond to the needs of the entire country.

According to these experts, Mexico needs to be more competitive by eliminating the monopolies that currently exist in the country, and by making new energy and education reforms along with a new strategy for public safety.

All of these changes could lead to the growth in jobs for a new generation.  It is a story…hopefully a success story…in progress. is designed as the first portal in Spanish that provides information/entertainment and news in SanDiego and the Tijuana / Baja California region. Our main objective is that you find all the information that you need in SanDiegoRed and BECOME  your preferred portal. We are committed to working tirelessly to meet your expectations and deliver the best website in Spanish. Contact or call (858) 454-511. is a comprehensive online source of first-hand travel information for the Baja California Peninsula, supported by a full-service tour operator staffed by Baja locals (our “Baja Travel Savants”). We offer Baja travelers expert advice about local restaurants, hotels and vacation rentals, as well as guides, maps and articles about events, sports and activities. We provide bilingual customer support, information and sales seven days a week, 365 days a year.  For more information, please call toll-free (US/CAN) 855-BAJA-411 or email us at


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About Carla White

Carla White is a freelance writer, public relations/marketing consultant and event organizer based in Ensenada, Baja, California. Carla and her husband Jim moved to Baja in 2003 from the Los Angeles area believing that, thanks to the internet and satellite communications, they could continue working from home while enjoying a richer, more affordable lifestyle. So far, they’ve been right. Connect with Carla Google+

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