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Tijuana Innovadora 2012: A Celebration of Cross-Border Initiatives, Oct. 11-21

by Jack E. George

Factoids and innovations highlighted at Tijuana Innovadora 2012: A Celebration of Cross-Border Initiatives:

Did you know that Tijuana and other Baja municipalities have launched initiatives to plant a total of two million trees per year to address a severe shortage of green spaces?

Did you know that Tijuana has more than 30,000 workers making medical devices — a medical device workforce larger than any other in North America?

Did you know that Tijuana is becoming a force in fashion, with new designers and producers being welcomed into the global marketplace?

Did you know that Tijuana is one of the hottest topics in the world of wine and gastronomy?

Tijuana Innovadora 2012:  A Celebration of Cross-Border Initiatives

Tijuana Innovadora 2012 is rapidly approaching. The event runs October 11-21 at the Cultural Center of Tijuana (CECUT). This will be the third year that the U.S.-Mexican cross-border initiatives are celebrated. The first year hosted a number of personalities including Al Gore, Larry King, and Twitter co-founder, Biz Stone. The major goal of the event is to highlight to local and international audiences the innovative ideas in the areas of science, art, culture, and education that have been, and are presently available in Tijuana.

The 2012 conference will be divided into three major themes: Creativity, Industrial, and Humanities. Each day there will be a number of activities which will include keynote speakers, such as Blake Mycoskie, the founder of TOMS Shoes. There will also be panel discussions, workshops, dinners, and special events. The speakers will be leaders and innovators in their chosen fields, from the United States as well as from Latin America. Each presentation will be available in English and Spanish through innovative simultaneous translations.

There is no doubt, once the event concludes, that the many guests will fully understand what makes Tijuana a vital, unique, and innovative city.

The organizers of the event are trying to keep the entry fees as low as possible. These fees will be for the keynote speakers, panel discussions, and special events, as well as other activities such as theater productions, art exhibits, and film screenings. A variety of activities will be offered including a bicycle tour, an international fashion show, and an “Iron Chef” style battle for the top culinary chef.

Sam ‘The Cooking Guy’ Zien and Marcella Valladolid, host of the Food Network’s “Mexican Made Easy” program will host the Iron Chef-style competition at Tijuana Innovadora 2012: A Celebration of Cross-Border Initiatves

This segment of the conference, the “Iron Chef,” is giving huge attention to the event this year, in part because Tijuana and San Diego are becoming recognized as world leaders in the field of gastronomy.  Hosting the competition with be Sam ‘The Cooking Guy’ Zien and Marcela Valladolid, a Tijuana native and host of the food Network’s cooking show “Mexican Made Easy.”  Some of the regions top international chefs will make appearances.

Since there will be 65 keynote addresses along with 41 panel discussions, there will undoubtedly be several events of interest for everyone. The prices for those events, with fees, will range from $15 to $35.

The Expo Pavilion will feature 42 colorful exhibits. These will be presented by the high-tech firms located in Tijuana. These exhibits promise to be an extraordinary extravaganza. The keynote speakers will be offered from a variety of areas including business development, fashion design, education, movie special effects, wine tasting, and many others. The 71 workshops promise to be some of the best ever offered in the city. Both the workshops and the exhibits will be free to the public.

The guest list includes such dignitaries as President Felipe Calderon Hinojosa, Jose Guadalupe Osuna Millan, Carlos Bustmante, Jose Galicot and Jack Winer who will speak at the opening ceremonies. The vision will focus on Creativity the following four days. During this time education, cinematography, medicine, citizen engagement, mass media, strategic design and culinary arts will be featured.

October 15-17, the theme will be ‘industrial.’ Keynotes and discussions will be offered on electronics, automotive industry, energy, business excellence, the medical industry, aerospace, science and technology.The third theme will offer a variety of flavors to meet everyone’s tastes – including leadership and entrepreneurs, humanism, economy, digital city, philanthropy, and Novel Laureates and Innovators.. This will be followed by the Metropolitan Development Plan and the closing ceremony on October 21.

If you have any questions, please contact Media Relations liaison, Aida Garcia at (619) 850-1384. You can also email her at or, you can call the general number at (664) 231-5200 or email

Attending Tijuana Innovadora 2012:  A Celebration of Cross-Border Initiatives, Oct. 11-21?  Find out about Tijuana Hotels, Tijuana Restaurants, and more! is a comprehensive online source of first-hand travel information for the Baja California Peninsula, supported by a full-service tour operator staffed by Baja locals (our “Baja Travel Savants”). We offer Baja travelers expert advice about localrestaurants,hotels and vacation rentals, as well as guides, maps and articles about events, sports and activities. We provide bilingual customer support, information and sales seven days a week, 365 days a year.  For more information, please call toll-free (US/CAN) 855-BAJA-411 or email us at

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About Jack E. George

Jack E. George is a Baja writer as well as the author of A Broken Charity and The Autism Handbook (published in English, Spanish, and Chinese).

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