The country is looking to have a stronger presence in the area.
June 21, 2012 By Alexandra Mendoza. Reprinted with permission from SanDiegoRed.com.
All through June 24,Baja California will be enjoying its first “French Week”, an event looking to propel France’s presence in this region.
Baja California has become a point of interest for France for of its cultural diversity, wine production, and economic potential as well as its strong aerospace industry, explained Dr. Rodrigo Rodríguez, President of the French Alliance in Tijuana (Alianza Francesa).
The Alliance’s representative said that since last year there has been talk about forging business associations in different sectors and there’s even the possibility of introducing charter flights directly from Tijuana to the Champagne Ardenne area.
“There is definitely an interest; they want to pay more attention to the northwest of Mexico, especially to Baja California since it is so close to the United States” mentioned Rodríguez.
There is also the possibility of bringing more investments from France to Baja California.
One of the projects already underway between the two countries is the opportunity for the wines from the Guadalupe Valley to achieve the Protected Designation of Origin certification; an initiative that has been discussed for over a year.
According to Rodrigo Rodríguez, back in 2011, representatives of the Champagne Ardenne region traveled to the Valley where it was determined that these Mexican wines complied with the qualifications required to achieve this denomination.
The “Week of France in Baja California” was made possible by an agreement signed by the State’s government and the French Embassy in Mexico two years ago.
A week full of events
The first “Week of France in Baja California” started the past 18 of June with the screening of French movie “7 years” (“7 ans”) at the Carlos Monsiváis Gallery in Tijuana’s Culture Center (CECUT) with great attendance from locals.
To continue with the celebration this Thursday, June 21st, when France commemorates their “Fête de la Musique” (World Music Day) Baja California will be hosting a concert of French music ranging from centuries past to Edit Piaf titled “La Vida en Rosa” (“La Vie en Rose”) also at the CECUT.
This event promises to be the keystone of the festivities in Baja California and it’s been informed that there are still a couple of tickets left.
CECUT’s Film Archives will be screening a set of French movies every day at 8:30 pm while in the Museum’s lobby, the “Hecho en Francia” (“Made in France”) exposition of contemporary posters will be on display.
Original Text : Alexandra Mendoza
Translation: Karen B. Licea
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