Los Cabos Resort to Showcase Apparel of Big Wave Surfer Laird Hamilton
Luxury hospitality brand One&Only Resorts has announced an exclusive partnership deal with big wave surfer and all-around waterman Laird Hamilton – the former being the only resort company licensed to carry the latter’s new performance-based clothing line, Laird Apparel. The launch recently took place at One&Only Palmilla in Los Cabos, with additional One&Only resorts expected to showcase specially curated collections by the end of the year.
The newly-debuted line of stylish yet performance-based apparel for men is inspired by the adventurous lifestyle of Hamilton himself. Hamilton, of course, is a legendary figure in the surf world, and generally regarded as the best big wave surfer ever. He pioneered the foilboard and tow-in surfing – using PWCs (personal water craft) to tow into waves too big to reach by paddle power – and has also been an active participant and proponent of wind and kitesurfing, waterskiing, and even stand up paddleboarding. He’s also a successful model, filmmaker and television personality.
One&Only was a natural partner for Laird Apparel, given its premium collection of tropical resort destinations. And its Palmilla property seemed singularly suited for the launch, blending barefoot luxury with a privileged, sui generis coastal setting. Not only does Los Cabos boast an established surf culture with a wealth of superb sites – the nearby Zippers break at Playa Costa Azul in San Jose del Cabo hosts the annual Los Cabos Open of Surf – but the area also boasts world-class conditions for water sports such as diving, windsurfing, kayaking and kiteboarding.
The 220-acre Grand-Dame resort has been the cynosure of high-end hospitality in Los Cabos for over 50 years. Originally founded in 1956, the property has evolved over the years from the fly-in fishing resort of original owner Rod Rodriguez to its current incarnation as a vacation haven for the haut-monde; a transition hastened by the One&Only imprimatur in 2004, and the efforts of former general manager and pioneer of Los Cabos style luxury hospitality Edward T. Steiner.
“When I arrived at the One&Only Palmilla in Los Cabos, the connection between Laird Apparel and the resort felt natural as it fit within the local Baja surf culture,” Hamilton said. “From the pristine beach to the world-class fitness center and golf course to the tranquil yoga garden, One&Only Palmilla is the idyll setting for the clothing’s hybrid, function-first edge. The technical fabrics and tailored construction of the apparel allow the wearer to transition easily from water activity to lounging to sport to evening.”
Plans to expand Laird Apparel to other One&Only properties are currently in the works, with an announcement expected soon. In the meantime, One&Only Palmilla is the only resort to carry the line, and indeed the only place to buy Laird Apparel in the nearly 800-mile long Baja California peninsula. An exclusive high-quality performance t-shirt inspired by the casual luxury lifestyle of One&Only Resorts was designed for the launch, and is currently available in the onsite NEO boutique. So too are outdoor apparel options specifically curated for One&Only Palmilla’s exclusive clientele.
“We look for unique and meaningful brands to carry in NEO boutique at One&Only Resorts,” said Helen McCabe-Young, Executive Vice President Sales & Marketing, One&Only Resorts. “We were initially drawn to Laird Apparel for the collection’s inspired product, refined aesthetic, and technical functionality. We wanted to offer something more for our male guests who lead active lives and seek comfort, and quality whether for sport or leisure. Laird Hamilton’s contemporary lifestyle of adventure and relaxed luxury living lends itself perfectly to One&Only’s own distinctive style, ‘unstuffy’ sense of genuine hospitality and lively local culture.”
About One&Only Resorts
Created exclusively for the ultra-luxury resort market, One&Only Resorts are conceived as hallmarks of excellence. Set in some of the most beautiful locales in the world, each award-winning resort offers guests a distinctive style and personality borne of its local culture, a genuine hospitality and a lively energy that is unrivalled. These properties include One&Only Reethi Rah in the Maldives; One&Only Le Saint Géran in Mauritius; One&Only Royal Mirage and One&Only The Palm in Dubai; One&Only Ocean Club in TheBahamas, One&Only Palmilla in Los Cabos, Mexico, One&Only Cape Town in South Africa and One&Only Hayman Island, Great Barrier Reef and Emirates One&Only Wolgan Valley in The Blue Mountains in Australia. One&Only has also announced plans to develop and operate five new One&Only resorts, in Sanya, Hainan, China; in Montenegro, which will be the first property for the collection in Europe, Bahrain and two new resorts in Mexico. More information on One&Only is available at oneandonlyresorts.com.
About Laird Apparel
Laird Apparel LLC is a collection of functional, technically crafted, performance-based products comprised of three collections: Off Shore, Fitness and Lifestyle. The apparel line, created by big-wave surfer, renowned waterman and fitness expert Laird Hamilton, includes board and fitness shorts, hybrid surf and polo shirts, fitness and studio pants, premium and graphic tees and technical hoodie jackets at price points ranging from $30.00-$120.00. Laird Apparel is available online at www.lairdapparel.com, Ron Robinsonin Santa Monica and Melrose locations, and Tarsan SUP in Redondo Beach, CA. For more information please visit Laird Apparel on Instagram, Facebook and Twitter.
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