
Success in the national market Last week, The Real Baja featured an article about craft beer in Baja California . Even though a big part of the recent craft beer boom is thanks to microbrewers (some of them even call themselves nanobrewers), there are some cases of success for established and consolidated companies in both the national and international market. This time, we talked to Carlos Martínez and Mario García, respectively the master brewer and CEO of Cucapá, the most important craft beer in Mexico and one of the pioneers of the movement. What is the concept of Cucapá beer? Carlos Martínez: The Cucapá concept is a …
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