The recently celebrated Rosarito, Ensenada 50 Mile Fun Bicycle Ride was a successfully well-attended, fun and safe event which seems to prove that Baja is a secure place to visit for tourists and vacationers. Over the months, especially in the third and fourth quarter of last year, US media’s focus on negative news stories coming from Baja California Norte led to a rapid decline in the region’s tourism industry which affected many, both locals and foreigners alike. But recent events including the successful biking celebration in Rosarito City seems to show signs of recovery for Baja California Norte’s tourism industry.
Despite another batch of travel advisories and warnings from the United States government to dissuade its citizens from crossing the border and visiting Baja California, thousands of US citizens from Southern California still traveled to Baja in order to join in at the activities and celebrations of the Rosarito 40 Mile Fun Bicycle Ride. According to organizer of the said event, Gary Foster of Bicycling West in San Diego, the event ran the smooth and secure path that they expected it to go. More than 30,000 people attended the said event and no negative incidents occurred during the whole celebration.
Although expecting and hopeful that no security problems would arise, the organizers of the said event were still hard at work to insure the public of their safety regardless of any circumstances by providing numerous facilities and emergency services readily at hand. There were helicopters on stand-by ready to transport anyone to hospitals in case of injury and emergencies. There were also plenty of water and Powerade stations since biking would entails plenty of perspiration and physical exertion from participants. They even had sag trucks in standby in case cyclists would need a lift when tired or strained.
And of course, a pervading air of celebration and festivities was in the air during the Rosarito, Ensenada 50 Mile Fun Bicycle. Food stalls selling tacos, salsa, burritos and other Mexican snacks were all over the place as well as stalls selling drinks, souvenirs and beer. Live performances such as bands and folk dances were also seen during the said event.