Public/Private Partnerships Result in Cruise Ship Gains and a ‘Back to Ensenada’ campaign
In a recent press release by the Secretary of Tourism in Baja California Mexico, Juan Tintos Funcke, it was noted that the port of Ensenada has distinguished itself in the past two years for being the only port in the Mexican Pacific to record increases in the number of arrivals of cruise ships and passengers, a situation that the government is anticipating will further improve in 2014.
According to official figures from the Secretary of Tourism’s office, arrivals to Ensenada increased by 8% and there was a 10% increase in the number of passengers arriving for the period from 2011 to 2012. On a national comparison of the 25 Mexico cruise ports, this placed Ensenada as second only to Cozumel as being the country’s most popular destination.
The Secretary of Tourism chalks this surge in cruise ship activity up to a re-invigoration of the cruise ship program approximately two years ago, when “a team was formed between authorities and the private sector, who — working together — brought significant progress to the tourism initiative.” The Secretary, himself, led a meeting of this public/private committee that was attended by Javier Gallardo, advisor to the Carnival Cruise Lines in Mexico. Gallardo confirmed that by 2014, Ensenada will be receiving an additional Carnival vessel as well as two more Princess Cruises, which will elevate the number of passengers currently visiting Ensenada from 439,000 to 707,400 for the year 2014.
The Secretary of Tourism also acknowledged that with these significant advances that have been made in tourism, there are still issues to be addressed in Ensenada to ensure that travelers have the best possible experience in Baja California, such as increasing oversight of street vendors, city cleaning, maintaining good security and offering even more tours.
“With the support of the Port Authority (API) and other Federal, State and Municipal bodies, and the participation of the private sector, I trust that Ensenada will become one of the top destinations for cruises in Mexico .”
Back to Ensenada: Incentives for Cruise Ship Passengers to be Inaugurated in early July!
In an exclusive interview with Baja.com, Secretary Juan Tintos offered an exciting update to the information about cruise ship activity in Ensenada.
According to him, “Beginning in early July, the tourism board is initiating a ‘Back to Ensenada’ campaign.”
He went on to explain that studies have shown that more than 75% of the passengers arriving by cruise ship in Ensenada are from Los Angeles and surrounding areas – meaning that they live within driving distance of northern Baja and Ensenada.
“We want to take advantage of this fact, and incent people to return to Ensenada even after their cruise, by offering coupon booklets with discounts on restaurants, stores, activities and more,” said the Secretary, “And, we are offering them an invitation…a courtesy certificate for a one night hotel stay.”
A representative from the tourism board will be stationed in the port terminal to welcome passengers as they debark, and to extend these booklets and invitations to them and to encourage them to return to the welcoming city of Ensenada which, according to Secretary Tintos, they can visit on any weekend to visit the wineries, eateries, galleries and shops of this welcoming city.
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