We’re ready for our close-up, Mr. DeMille.
Eight months after Hurricane Odile made landfall in Los Cabos and rampaged up the center of Baja California Sur, the peninsula’s southernmost state has not only recovered, but is ready for a star turn in a highly anticipated new entertainment venture.
Destination Baja Sur – a Bill Boyce hosted television series showcasing the region’s many charms – begins shooting on May 28, and will premiere in January 2016.
The documentary/reality driven Destination Baja Sur will be the most widely distributed travel and adventure show on television, airing multiple times per week on several channels across the U.S. and Canada.
In total, the 13 season one episodes are expected to be shown 336 times during the calendar year, each reaching up to 128 million homes on NBC Sports, World Fishing Network, and the Pursuit Channel.
The half-hour show will also be seen internationally on Wild TV Africa, and Apple TV offers world-wide exposure: all the tech behemoth’s devices can access the series via iTunes, including MacBooks, iPhones, iPads and iPods.
Marine biologist, expert angler, and long-time Baja resident Bill Boyce has signed on to serve as host and executive producer for Destination Baja Sur. The award-winning face of several previous outdoor adventure series, Boyce will share his knowledge and passion during all 13 season one episodes, introducing viewers to the people and places of Baja California Sur – from small fishing villages to upscale resort areas…from historical monuments in Loreto and La Paz to 5-star accommodations and boisterous nightlife in Los Cabos.
The show’s presence on several high-profile platforms promises a staggering amount of publicity for the state, not only in terms of original content, but also exposure to an enormous international pool of viewers who know little about the region.
If the series simply achieves its stated goal – to inspire viewers to travel throughout Baja California Sur – it will markedly increase already rising tourism numbers (Mexico has the biggest spike in travelers worldwide last year), and act as a de facto marketing vehicle for Baja Sur based businesses: most notably, those that have signed up to sponsor the show.
Few know the promotional benefits of such exposure as well as Chef Brian Solomon, who saw business at his restaurant on the Cabo San Lucas Marina, Solomon’s Landing, increase 35% after it was featured on Guy Fieri’s Food Network show Diners, Drive-Ins and Dives several years ago. Solomon is now an associate producer on Destination Baja Sur.
“This is real, it’s happening, and it’s a tremendous opportunity,” Solomon said when addressing Los Cabos media members at a recent press conference about the show.
Sponsorship is available on multiple levels, from integrated placement and pop-up branding to commercials at the beginning and end of each episode. But time is running out, as production and shooting begin on May 28. For more information, call (661) 202-0080, email email@example.com, or visit www.destinationbajasur.com. In Cabo San Lucas, email Enrique Rivera at marketing@ solomonslandingrestaurant.com.
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